Effie Awards
Shortlist

Effie Awards

Recognizing the most effective marketing efforts worldwide.

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effie.org
Last updated 28 April 2025

Themes

Brand Strategy Marketing Communications Consumer Engagement Digital Marketing Market Research

Audience

Creative Agencies Marketing Professionals Brands Media Companies Independent Marketers

The Effie Awards are prestigious accolades in the marketing industry, celebrating the effectiveness and impact of marketing communications worldwide.

  • Organizers: Effie Worldwide, Inc., a non-profit organization aimed at promoting effectiveness in marketing.
  • Rewards: Winners receive a coveted Effie trophy, symbolizing peer recognition as leaders in effective marketing.
  • Credibility: Known for a rigorous judging process involving industry experts across global regions.
  • Milestones: Established in 1968, the awards have expanded globally with regional and country-specific programs.
  • Jury: Composed of senior executives and industry leaders who ensure a fair and thorough evaluation process.
  • Categories: Includes a wide range of categories such as Health, Media, Retail, and Technology among others.
  • Global Reach: Effie Awards are held in over 50 countries, reflecting its international prestige and relevance.
  • Impact: Winning an Effie is a mark of global distinction and a testament to a company's marketing prowess.

Effie Awards continue to inspire marketers by highlighting exceptional work that challenges industry norms and drives significant market results.

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