PharmEasy: Unified Brand Experience
Aligning PharmEasy's online and offline brand presence for enhanced consumer trust.
The Context
PharmEasy, a leading healthcare super app in India, faced the challenge of unifying its diverse services under a cohesive brand experience. The project aimed to integrate prescription services, OTC products, diagnostics, and teleconsultations seamlessly.
Services
Visual Identity Design
User Experience Enhancement
Industries
Healthcare
Pharma
The Result
The redesign successfully aligned various service verticals, reinforcing PharmEasy's commitment to affordable healthcare. This strategic alignment improved user experience and strengthened brand trust across platforms.
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