Revamping Sasono's Brand Identity
Metabrand redefined Sasono's brand, enhancing its market presence.
The Context
Sasono, an online payment voucher system, needed a brand overhaul to reflect its core values of security, privacy, and convenience. Metabrand was tasked with creating a fresh, appealing identity that resonates with tech-savvy shoppers.
Services
Visual Identity Design
Brand Strategy
Industries
E-commerce
Technology
The Result
The new brand identity significantly boosted Sasono's visibility and user engagement. It effectively communicated the benefits of secure and private transactions, leading to a marked increase in customer acquisition.
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