Revamping Nykaa: Brand & UX/UI Design
Brand Development for Nykaa by Thought Over Design
We redefined Nykaa with fresh branding and intuitive app design.
Services
Industries
Geography
Read time
4 mins
Context
Our collaboration with Nykaa focused on encapsulating the essence of the modern Indian woman through innovative branding and user-friendly design for both iOS and Android platforms. This included a complete overhaul of their digital presence and packaging for their exclusive bath and body products.
Outcome
The rebranding and new app interfaces significantly enhanced user engagement and solidified Nykaa's position as a leader in the beauty industry. The intuitive UX/UI led to an increase in app downloads and user retention rates.
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