Lenskart's Aqualens Rebranding Success
Brand Development for Lenskart by BrandProvoke
Transforming Aqualens from traditional to trendy with strategic branding.
Services
Industries
Geography
Read time
0 mins
Context
Lenskart faced the challenge of repositioning Aqualens from a mere vision correction tool to a vibrant lifestyle accessory. Our comprehensive rebranding strategy focused on infusing fashion and modernity into the brand's identity.
Outcome
The rebranding led to a significant enhancement in customer perception and market share. Aqualens emerged as a preferred choice for fashion-forward consumers, boosting sales and brand visibility.
