Lenskart's Aqualens Rebranding Success
Transforming Aqualens from traditional to trendy with strategic branding.
The Context
Lenskart faced the challenge of repositioning Aqualens from a mere vision correction tool to a vibrant lifestyle accessory. Our comprehensive rebranding strategy focused on infusing fashion and modernity into the brand's identity.
Services
Brand Strategy
Identity Design
Digital Marketing
Industries
Retail
Healthcare
The Result
The rebranding led to a significant enhancement in customer perception and market share. Aqualens emerged as a preferred choice for fashion-forward consumers, boosting sales and brand visibility.
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