Metrc: Leading the Supply Chain Evolution
Superhuman rebranded Metrc to elevate its market position from cannabis software to supply chain leadership.
The Context
Metrc, initially known for its cannabis regulation software, sought to expand its influence across the broader supply chain sector. Superhuman was tasked with transforming Metrc's brand identity to reflect this strategic shift and to resonate with a wider audience in the supply chain industry.
Services
Industries
The Result
The rebranding initiative successfully positioned Metrc as a key player in the supply chain industry, enhancing its visibility and appeal beyond its traditional cannabis-focused clientele. This strategic move opened new business avenues and significantly boosted Metrc's market presence.
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