Bhima Jewellery: Championing Trans Rights
Highlighting a trans woman's journey through a transformative film.
The Context
Bhima Jewellery, a 96-year-old brand, leveraged its legacy to foster positive views on trans rights in India. A film was crafted to portray the life of a trans woman in an uplifting, almost utopian manner.
Services
Video Production
Storytelling
Industries
Luxury Goods
Retail
The Result
The film significantly enhanced public perception of trans rights, aligning with Bhima's progressive brand values and strengthening community ties.
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