Revamping Fratelli’s MS Collection
A redesigned wine label that celebrates its Maharashtrian roots.
The Context
Fratelli Vineyards, located in Akluj, Maharashtra, sought to honor its heritage with a redesigned label for their MS Collection. The new design features the vibrant Hariyal, Maharashtra's state bird, symbolizing the deep connection between the vineyard and its ecosystem.
Services
Visual Identity Design
Packaging Design
Industries
Beverages
Luxury Goods
The Result
The redesigned MS Collection has strengthened the brand's identity, connecting consumers more deeply with the vineyard's legacy. The label has become a talking point, enhancing customer engagement and boosting sales.
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