Revamping Fratelli’s MS Collection
Brand Development for Fratelli Vineyards by NH1Design | Brand Consulting and Design
A redesigned wine label that celebrates its Maharashtrian roots.
Services
Industries
Geography
Read time
6 mins
Context
Fratelli Vineyards, located in Akluj, Maharashtra, sought to honor its heritage with a redesigned label for their MS Collection. The new design features the vibrant Hariyal, Maharashtra's state bird, symbolizing the deep connection between the vineyard and its ecosystem.
Outcome
The redesigned MS Collection has strengthened the brand's identity, connecting consumers more deeply with the vineyard's legacy. The label has become a talking point, enhancing customer engagement and boosting sales.
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