Ugaoo's Strategic Rebranding Success
Brand Development for Ugaoo by Thought Over Design
Revitalizing Ugaoo with a fresh brand identity and narrative.
Services
Industries
Geography
Read time
10 mins













































Context
Ugaoo, a leading D2C urban gardening brand in India, partnered with us to undergo a strategic rebranding. The project aimed to redefine Ugaoo's brand purpose, develop a new narrative, and create a cohesive visual identity that resonates with modern consumers.
Outcome
The rebranding significantly enhanced Ugaoo's market presence, aligning the brand more closely with urban lifestyles and sustainability. This strategic shift not only elevated brand perception but also boosted customer engagement and loyalty.