Ugaoo's Strategic Rebranding Success

Brand Development for Ugaoo by Thought Over Design

Revitalizing Ugaoo with a fresh brand identity and narrative.

Services

Visual Identity Design Narrative Development

Industries

Retail Home Services

Geography

India 🇮🇳

Read time

10 mins

Context
Ugaoo, a leading D2C urban gardening brand in India, partnered with us to undergo a strategic rebranding. The project aimed to redefine Ugaoo's brand purpose, develop a new narrative, and create a cohesive visual identity that resonates with modern consumers.

Outcome
The rebranding significantly enhanced Ugaoo's market presence, aligning the brand more closely with urban lifestyles and sustainability. This strategic shift not only elevated brand perception but also boosted customer engagement and loyalty.


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