MIEZ Lingerie Brand Revamp by ONEDESIGN
ONEDESIGN redefines MIEZ, focusing on a fresh, unsexualized lingerie narrative.
The Context
MIEZ, a pioneering lingerie brand, partnered with ONEDESIGN to shift the industry paradigm by normalizing and unsexualizing lingerie. The project aimed to redefine brand identity and market positioning to resonate with modern consumer values.
Services
Visual Identity Design
Market Positioning Strategy
Industries
Beauty
Clothing
The Result
The collaboration led to a significant transformation in brand perception, enhancing customer engagement and broadening market appeal. The rebranding not only elevated MIEZ's profile but also set a new standard in the lingerie industry.
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