Revitalizing Brand Identity for ZIGZAG Vodka

Brand Development for SALTBORN by ZIGZAG Vodka

Explore how SALTBORN redefined ZIGZAG Vodka with a fresh brand strategy and captivating packaging design.

Services

Naming Brand Strategy Identity Design Packaging Design

Industries

Beverages Wine & Spirits

Geography

Global 🌍

Read time

2 mins

Context
SALTBORN, known for their innovative approach with Simba Beer, took on the challenge of rebranding ZIGZAG Vodka. This project encompassed a complete overhaul of the brand's identity, aiming to resonate better with contemporary consumers and stand out in the competitive spirits market.

Outcome
The rebranding of ZIGZAG Vodka significantly enhanced its market presence, leading to increased brand recognition and sales. The new, dynamic identity and packaging appealed to a broader audience, establishing ZIGZAG as a notable player in the vodka industry.


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