Revitalizing Brand Identity for ZIGZAG Vodka
Explore how SALTBORN redefined ZIGZAG Vodka with a fresh brand strategy and captivating packaging design.
The Context
SALTBORN, known for their innovative approach with Simba Beer, took on the challenge of rebranding ZIGZAG Vodka. This project encompassed a complete overhaul of the brand's identity, aiming to resonate better with contemporary consumers and stand out in the competitive spirits market.
Services
Naming
Brand Strategy
Identity Design
Packaging Design
Industries
Beverages
Wine & Spirits
The Result
The rebranding of ZIGZAG Vodka significantly enhanced its market presence, leading to increased brand recognition and sales. The new, dynamic identity and packaging appealed to a broader audience, establishing ZIGZAG as a notable player in the vodka industry.
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