Rebranding Aguad: A Cultural Revival
Transforming Aguad into a vibrant cultural and lifestyle hub in Goa.
The Context
Aguad, once a symbol of colonial history, has been reimagined as a museum and cultural center. This project involved creating a new brand identity that reflects Goa's rich heritage, focusing on its seafaring history, ecological significance, and legendary human stories.
Services
Visual Identity Design
Cultural Research
Industries
Art and Craft
Travel
The Result
The rebranding of Aguad significantly boosted local tourism and cultural engagement. It established Aguad as a key destination for both historical education and contemporary cultural experiences, enhancing community pride and economic growth.
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