Rebranding Aguad: A Cultural Revival

Brand Development for Aguad Cultural Center by Animal

Transforming Aguad into a vibrant cultural and lifestyle hub in Goa.

Services

Visual Identity Design Cultural Research

Industries

Art and Craft Travel

Geography

India 🇮🇳

Read time

2 mins

Context
Aguad, once a symbol of colonial history, has been reimagined as a museum and cultural center. This project involved creating a new brand identity that reflects Goa's rich heritage, focusing on its seafaring history, ecological significance, and legendary human stories.

Outcome
The rebranding of Aguad significantly boosted local tourism and cultural engagement. It established Aguad as a key destination for both historical education and contemporary cultural experiences, enhancing community pride and economic growth.


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