KEL's Digital Transformation in Grain Trading
Web Development for KEL INDUSTRY FOOD AND TRADING by Wings
KEL transitions from wholesale to a thriving D2C online platform.
Services
Industries
Geography
Read time
1 mins
Context
KEL, a leading wholesaler of toor dal and other grains, aimed to extend its market reach by establishing a direct-to-consumer online presence. This strategic shift was designed to meet evolving consumer shopping preferences and digital trends.
Outcome
The launch of KEL's e-commerce website significantly broadened their market exposure, enabling direct consumer interactions and increased sales. This digital venture transformed their traditional business model, enhancing customer engagement and satisfaction.
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