Rebranding Dinshaw’s: A Legacy Evolved

Brand Development for Dinshaw’s by NH1Design | Brand Consulting and Design

Revitalizing Dinshaw's brand to resonate with modern consumers while honoring its rich heritage.

Services

Visual Identity Design Packaging Design

Industries

Food Beverages

Geography

India 🇮🇳

Read time

6 mins

Context
Dinshaw's, a beloved ice cream brand with over 90 years of history, faced the challenge of updating its visual identity. The goal was to maintain its emotional connection with consumers while introducing a fresh, contemporary look that reflects the quality and purity of the product.

Outcome
The rebranding included a new logo design that features a milk drop within the 'D', symbolizing purity and quality. This subtle yet powerful transformation has helped Dinshaw’s strengthen its market presence and connect with a new generation of consumers.


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