Rebranding Dinshaw’s: A Legacy Evolved
Revitalizing Dinshaw's brand to resonate with modern consumers while honoring its rich heritage.
The Context
Dinshaw's, a beloved ice cream brand with over 90 years of history, faced the challenge of updating its visual identity. The goal was to maintain its emotional connection with consumers while introducing a fresh, contemporary look that reflects the quality and purity of the product.
Services
Visual Identity Design
Packaging Design
Industries
Food
Beverages
The Result
The rebranding included a new logo design that features a milk drop within the 'D', symbolizing purity and quality. This subtle yet powerful transformation has helped Dinshaw’s strengthen its market presence and connect with a new generation of consumers.
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