Nirantharaa: Preserving India's Ancient Arts
Brand Development for Nirantharaa by Parentheses Studio
Discover how Parentheses Studio redefined Nirantharaa, blending tradition with modernity.
Services
Industries
Geography
Read time
1 mins
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Context
Parentheses Studio was tasked with creating a brand identity and packaging for Nirantharaa, a design marketplace dedicated to preserving India's ancient art forms. The challenge was to reflect the rich cultural heritage while appealing to contemporary aesthetics.
Outcome
The new brand identity significantly elevated Nirantharaa's market presence, attracting a global audience interested in authentic, traditional craftsmanship. This has not only boosted sales but also increased awareness of India's cultural arts.
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