Nirantharaa: Preserving India's Ancient Arts
Discover how Parentheses Studio redefined Nirantharaa, blending tradition with modernity.
The Context
Parentheses Studio was tasked with creating a brand identity and packaging for Nirantharaa, a design marketplace dedicated to preserving India's ancient art forms. The challenge was to reflect the rich cultural heritage while appealing to contemporary aesthetics.
Services
Identity Design
Packaging Design
Industries
Art and Craft
Retail
The Result
The new brand identity significantly elevated Nirantharaa's market presence, attracting a global audience interested in authentic, traditional craftsmanship. This has not only boosted sales but also increased awareness of India's cultural arts.
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