Revamping Igloo Craft Beers Identity
Elevating Igloo Craft Beers to dominate the Indian alco-bev market.
The Context
OpenStrategy Design was tasked with rebranding Igloo Craft Beers, focusing on creating a distinctive identity and packaging that resonates with the vibrant Indian market. The goal was to set Igloo apart in a competitive craft beer landscape.
Services
Visual Identity Design
Packaging Design
Industries
Beverages
Wine and Spirits
The Result
The new branding led to a significant market share increase, establishing Igloo as a top choice among Indian consumers. The visually appealing packaging also enhanced shelf presence and consumer recall.
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