Elevating SBI Life: A Brand Transformation Journey

Brand Development for SBI Life by chlorophyll

Explore how Chlorophyll redefined SBI Life's brand identity to secure market leadership.

Services

Strategic Branding Market Positioning

Industries

Insurance Banking

Geography

India 🇮🇳

Read time

3 mins

Context
SBI Life, a leading insurance provider, partnered with Chlorophyll to overhaul its brand identity, aiming to enhance market presence and consumer perception. The project focused on strategic branding to resonate with evolving customer expectations and competitive market dynamics.

Outcome
The rebranding initiative by Chlorophyll significantly boosted SBI Life's visibility and market share. The new brand identity not only attracted a broader customer base but also reinforced trust and loyalty among existing clients, driving substantial business growth.


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